Lately there has been a lot of media hype about lead in lipsticks. There are several emails in circulation regarding this issue. MK Rules has an excellent and informative article on her site. Thanks, MK Rules! 
I received the emails claiming Mary Kay lipstick has zero lead in it. Not wanting to give out any incorrect info, I called Mary Kay, Inc. and asked about it. Here is what they told me: (more…)
We’ve all heard directors say, “when someone says, ‘no,’ she really means ‘not now.’” Yes and no. This line of thought can lead to what some perceive as stalking (and, OK actual stalking). There is a simple way to avoid this faux pas. Communicate and ASK. Communication is key in our business. We want to build lasting relationships with our customers. Part of doing this is talking to them in the moment. This starts from the first contact whether it’s a random encounter or a guest at a skin care class.
I’m sure we’ve talked to someone about Mary Kay and they responded with, “I don’t wear makeup.” Or, “No, I’m a soap and water kind of girl. No time to fuss and fluff!” These dismissive responses can give the impression that they never want to try Mary Kay. They may also imply (or we may infer) that Mary Kay is beneath them. We may feel belittled like what we do is frivolous. Whatever the case may be, these are assumptions on our part. Why assume? Why not ASK a more involved question? (more…)
Mary Kay is a service based business. Any time customer service is involved, listening is a top priority. One excellent way to deal with adversity in our business (because let’s face it, adversity will happen to some extent) is to allow the person the opportunity to vent. We discussed this at length at tonight’s meeting. It was rather fascinating.
Mary Kay Ash often said to imagine each person with a negative connotation of Mary Kay Cosmetics is holding a glass filled with muck. As they begin to speak of what it is they are unhappy with about Mary Kay, think of the glass emptying out. Listen to every word they say. Do not object. Do not interrupt. Do not disagree. The moment we do these things, the person will shut down and they will stop pouring the contents of the glass. (more…)
As you may know, the TimeWise® Targeted-Action™ Eye Revitalizer is now available for ordering and featured in the Fall/Holiday 2007 Preferred Customer Program version of The Look. However, you may be wondering why it is not included in the Fall/Holiday issue of The Look that you can order on the Sept. 16 Consultant order form (open stock version.)
At the time we went to press for the open stock version of this brochure, we still were not sure when this product would be available. We did not want to put you in the position that a product was again featured in The Look that you were not able to offer your customers. The Preferred Customer Program version of The Look went to press at a later date so we were able to include the TimeWise® Targeted-Action™ Eye Revitalizer.
The great news is that the TimeWise® Targeted-Action™ Eye Revitalizer ad, as recently seen in national women’s magazines, is now available for you to download as a printable flier that you can distribute to your customers!
Click here to download the flier now. You might consider printing the flier and distributing it to your customers or inserting it in the Consultant order form version of The Look to give to your customers!
This just didn’t fit well into the wordpress space, but I think it’s a very useful tool to keep in touch with customers and show them appreciation. (more…)
My purpose for posting this is to demonstrate the proper verbiage expected of us to use when addressing this issue with our customers. Note, the specifics that surround the arrival of this title. (more…)
It is the business of a Mary Kay® Independent Beauty Consultant to enrich women’s lives. We not only accomplish this through introduction of a great product. We do this by building our customers’ self esteem as well as our team. Anyone we put the product on is a potential team member. I’m not saying go out and recruit everyone you know. What I’m saying is, that in many cases, we are the only Mary Kay® people our customers know. How we behave is so important. If we are meeting a lot of people and working a full time business, we must be on our best behavior at all times. By doing this, it will ingrain that behavior into natural habit. That is what the Mary Kay® Image is all about. Not only looking good, but acting graciously. How we behave plants seeds in the thoughts of others as far as what Mary Kay® represents. Our actions not only impress upon our customers, but also our sister consultants! (more…)
My director posted this on her website. It’s in Applause Magazine. I think there are crucial points made in this article that we can all learn from:
“When we are first developing our customer base, it’s all about follow-up, follow-up and more follow-up,” says Independent Senior Sales Director Pat Ringnalda. “I see this initial step as a one-way street ~ I’m doing all of the contacting.”If that sounds discouraging to you, then an attitude adjustment may be in order! You simply can’t expect people to call you until the relationship you are trying to create is solidified.
Once a customer makes an initial purchase, a great guideline for follow-up is the 2+2+2 plan of Mary Kay Ash: call two days after a customer purchases a product to inquire about how it’s working for her; two weeks later to schedule a follow-up facial or color consultation; and then every two months after that.
While you’re adding new customers, you’ll also want to develop the ones you have. That means continuing to build their trust and loyalty in several ways. Pat shares these great tips for cultivating excellent customer service:
- Keep product on hand. “I will never forget the first year I achieved the Queen’s Court of Personal Sales,” Pat, who has reached this goal 12 times, shares. “That year, I doubled my customer base by asking for referrals.” Once your customer base becomes established, keeping an appropriate inventory may become easier in servicing your customers.
- Use samplers to sell. “I always treat my reorder customers to samples of products they don’t currently use,” Pat explains. “I’ve found that nine out of 10 customers will buy what they sample.”
- Build a personal profile on each customer. As you develop relationships with your customers, begin recording birthdays, anniversaries, family information and family events. “Get personal to show you care,” Pat says.
- Take advantage of PCP. “Consistently sending The Look and follow-up mailings is a great way to maintain your customer relationships.”
- Have a Mary Kay Personal Web Site. “Each month I gain more shoppers and referrals!”
Know your product. Use your Applause magazine and the Online Product Guide on InTouch to find out about product benefits, application tips, ingredients and more.
Guess what! I was able to order after all! Not sure mine will feature samplers or not, but at least I was able to order. I went onto the PCP link just now and was able to successfully order The Look for Fall/Holiday! Woo hoo! 
UPDATE: OK. Last night I totally forgot to place my PCP order. Frantically, I emailed my director. Then, just for the sake of trying, I went on InTouch to see if I could enroll today. Well, I could! I just went on InTouch now and it says the new deadline is August 19! It’s not posted in the “News” section nor has it been emailed yet, but if you click on the Preferred Customer Program Link, underneath the big picture of The Look, it has the dates to enroll listed as July 15-August 19! Just wanted to make sure you are all aware so that if you forgot or had computer issues or whatever, you can enroll thru Sunday, August 19!!! 
And now it is officially added to the News section on InTouch:
Important Notice Regarding the Preferred Customer Program
The deadline to enroll customers to receive the Fall/Holiday 2007 issue of The Look has been extended till midnight Central Time on Sunday, August 19, 2007.
OK. I’m coming out of the shell I’ve been living in since April. Life is a little bit brighter. I feel OK about pursuing my business again. This Tuesday I will be attending my first unit meeting in at least 2 months. I am excited about this. Now I can finally pick up the purse I earned in June! (more…)
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