Bridal Show Results: A Lesson in Numbers Part 1
- January 6th, 2008
- View Comments (9)
This afternoon I manned a table at a local bridal show along with three other consultants. I’m taking this opportunity to talk a little bit more about numbers and this business. When I first started talking to the brides and their friends and families it seemed that many of them already had consultants. For the most part, I know the consultants and will contact them to follow up with these customers.
Now that it’s all said and done, I have 36 total leads. That means I talked to 36 actual people between 12:30 and 2:30 today! That’s huge for me! At first I was scared to talk, but as I kept doing it, it became easier for me. It was even fun. 
So, out of 36 people, how many do you think already have consultants? half? 40%? 10%? The answer is…
Less than 20%! Seven people already have a consultant. The other 29 people are fair game! 
Now, the real fun begins. I get to call each and every one of them and see how many bookings I get out of 29!
Tags: Bridal Shows, Market Saturation, Networking, Numbers Game, Working the Numbers
Linda J
MJ
Jessica
beautyinpink
elaine
Stumble It!
Ok Shades this proves our theory “the market is not saturated”…thanks for the info this is concrete proof!!!
Thanks, Colleen. That was what I was thinking, too.
Wow, you’re brave! Congrats! Way to go!
Does anyone have a script, or some other kind of something maybe you have used that worked for you, to call some leads that are a little old? I got about 30 leads from Curves in mid- November, and I am now just getting around to calling on them now that the holidays are over. I am afraid to call on them because I feel like I do not know what to say to them to get them to book with me. Any help would be appreciated! Thanks!
congrats on the 30 leads!! May I ask, what were your offering to get them to give you their names? Was if a fishbowl situation?
Donna Boren–I have let leads sit awhile and since this time of year (November-January) is typically hectic due to holidays, if I were you, I would say something like this:
Hello! My name is _______ with Mary Kay. We met at Curves in November and we talked about _______. Do you remember me? The reason I’m calling is because I really wanted to follow up with you now that the holiday season is over and things have calmed down a bit. Is this a good time? I’d love for us to get together so you can try some Mary Kay.
Hope that’s a good start for you, Donna! Good luck! Go ahead and call them.
foreverpink–Thank you! What we had was a gift basket with the Private Spa line. It was Harmony and Dreams body washes, lotions, and mists, a couple of louffa sponges, and it was all in a pretty box wrapped in cellophane with a bow. It looked pretty. We each gave $12.50 toward the gift basket. As the brides walked by our table we asked them individually if they had entered our drawing yet. This way, we connected with each person. We had different colored entry slips so we knew whose were whose. I went around and talked to the other vendors and told them our drawing was also open to them and offered them a chance to enter, too. After the show was over we asked someone to draw a name for our winner.
They were entering to win a Satin Hands set, and yes, it was a fish-bowl set up. Curves was having a Pamering Week and my neighbor is a member and suggested they have a MK Rep. along with the other vendors that they had. Thanks for the “verbage” (script) as my Dir. calls it! Ha! I always appreciate the help and suggestions I get from this site!
Hey, Donna, thanks for visiting! I’m happy that you feel helped by the site.
Congrats on those 30 leads and good luck with the calls!
Great job Shades, I have not worked a booth for a long time but I would always be curious and keep records of the stats for future reference the next time. I do the same with phoneathons. By keeping a record, I know exactly how many to call, to reach my goal. It also really helps others to know what to expect and not give up so quickly.