The Look: Winter 2008

• December 12th, 2007
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My director was kind enough to include me on her PCP mailing so I have the latest Look Book. I wanted to point out some things they have done with this issue that I really like. The first thing they’ve done is included the Color 101 application tips in the Look Book again! I am so glad they did this. It bothered me that I had to go online to figure out how to put a Color 101 look on and which shades to use. I would imagine most customers wouldn’t bother–not to mention those people who don’t have internet or computers. So, that makes me very happy! Second, I like how it features each foundation option with a description. I hadn’t noticed that in past issues. I’m glad they detail how each thing is different and what the benefits are. Third, I love that they marked the discontinued color products with a * and note “while supplies last.” That is excellent! Finally, the Targeted-Action Eye Revitalizer is featured in this issue of the Look. I’m glad. I had people asking about it this quarter and it wasn’t in the Look! OK. That’s my rave!

Tags: Cosmetics, PCP, Preferred Customer Program, The Look