Know Your Product Series: Eye Creams

• September 23rd, 2007
• No Comments

With the arrival of Targeted Action Eye Revitalizer, I’ve decided to revisit the Know Your Product Series. I have been using the Eye Revitalizer since Friday night when mine arrived. I love it. It feels great — nice and cooling. I will continue in the body of this posting:

Time Wise^® Targeted-Action™ Eye Revitalizer: This product is designed to diminish the appearance of dark circles under the eyes while reducing puffiness in the eye area. It is interchangeable with Indulge Soothing Eye Gel, however, the Indulge will not have any affect on dark circles and is a temporary fix whereas the Eye Revitalizer has long term effects. If you visit the InTouch website you will find this great description of the product:

TimeWise® Targeted-Action™ Eye Revitalizer

Imagine a product so powerful it can reduce the appearance of both dark circles and undereye puffiness in just two weeks. Now your customers can get these real results with new TimeWise® Targeted-Action™ Eye Revitalizer. This power-packed serum contains an exclusive blend of ingredients specifically formulated to address the multiple causes of dark circles and undereye puffiness. Within seconds of applying it, your customers will feel a cooling sensation as the product begins to work. The end result? Eyes that look rested. Refreshed. Revitalized. WHAT’S THE BUZZ IN THE MARKETPLACE? Dark circles and undereye puffiness can be difficult to treat due to multiple external and internal causes. To deliver real results, a product must address these multiple causes. And women want one product that targets both dark circles and undereye puffiness for youngerlooking eyes. WHO ARE YOUR CUSTOMERS? Any woman who wants to reduce the appearance of dark circles and undereye puffiness — which can make her look older than she is — and achieve a more rested, refreshed and revitalized look.HOW DOES TIMEWISE® TARGETED-ACTION™ EYE REVITALIZER WORK? This power-packed serum contains an exclusive blend of ingredients specifically formulated to address the following multiple causes of dark circles and undereye puffiness. Environmental exposure — Sun, smoke and other pollutants can cause the skin’s network of collagen and elastin fibers to deteriorate, and the delicate undereye area is often the first place you see signs of damage. A special blend of botanicals helps to minimize the impact of environmental stressors, while peptide palmitoyl and soy protein help support the skin’s structural integrity, improving firmness and elasticity.Chronic environmental exposure — Chronic exposure to free-radical damage caused by UV rays can increase the size and number of the blood vessels underneath the eyes. This proliferation can lead to dark circles. Powerful extracts in TimeWise® Targeted-Action™ Eye Revitalizer join together to make the microcapillaries just below the skin’s surface appear diminished, helping to reduce the appearance of dark circles.Aging — As part of the natural aging process, the layer of support under the eyes begins to break down. The result can be a shadowy, sunken look in the undereye area. Southernwood extract, gotu kola and citrus peel help protect skin from the effects of degrading enzymes and aid in reinforcing the natural support barrier. Also, the capillaries that transport fluid within your skin can become inefficient, causing fluid to collect in the eye area and appear as dark circles and puffiness. Special ingredients increase microcirculation to help keep excess fluid from settling under the eyes.External irritants — Allergens, dust, pollutants and other irritants can cause the undereye area to swell, resulting in puffiness. Rubbing only makes the problem worse and is even thought to contribute to the appearance of dark circles. Extracts of oat kernel, hibiscus flower and citrus peel have been shown to reduce irritation caused by certain environmental elements. Excess melanin — Often caused by hereditary factors, excess melanin in the skin can appear as dark circles. The TimeWise® Targeted-ActionTM Eye Revitalizer formula is infused with ingredients like cucumber extract and hibiscus flower extracts that have been shown to reduce the appearance of melanin on the surface of the skin. HOW IS TIMEWISE® TARGETED-ACTION™ EYE REVITALIZER DIFFERENT FROM SIMILAR PRODUCTS ON THE MARKET? Unlike some products, TimeWise® Targeted-Action™ Eye Revitalizer addresses the multiple causes of dark circles and undereye puffiness to maximize the results. Also, some products target either dark circles or puffiness. TimeWise® Targeted-Action™ Eye Revitalizer targets both. HOW DOES THIS PRODUCT WORK WITH OTHER EYE PRODUCTS IN THE MARY KAY® LINE? TimeWise® Targeted-Action™ Eye Revitalizer is a serum, which is intended to target specific needs by providing an exclusive blend of key ingredients to obtain optimal results. It’s formulated specifically for reducing the appearance of dark circles and undereye puffiness. TimeWise® Age-Fighting Eye Cream and TimeWise® Firming Eye Cream are creams, and therefore more emollient, so they cover a broader spectrum of needs — such as firming, moisturizing and minimizing fine lines. HOW IS TIMEWISE® TARGETED-ACTION™ EYE REVITALIZER DIFFERENT FROM INDULGE™ SOOTHING EYE GEL? Indulge™ Soothing Eye Gel is a great product that targets puffiness and provides a quick, refreshing “pick-me-up” to the eye area. However, its benefits are short-term. By contrast, the new TimeWise® Targeted-Action™ Eye Revitalizer targets both dark circles and undereye puffiness, as supported by consumer claims, and it provides both short- and long-term benefits. In a consumer study conducted by an independent research facility, after two weeks, seven out of 10 women said their dark circles and undereye puffiness were less noticeable. HOW SHOULD YOUR CUSTOMERS APPLY TIMEWISE® TARGETED-ACTION™ EYE REVITALIZER? Because the metal rollerball allows the product to glide on so smoothly, there could be a tendency to apply more than is needed. Your customers should start by holding the bottle at an angle so that the serum is delivered to the rollerball. Then, before any other eye products are applied, they should place the rollerball at the inside corner under the eye and gently roll the applicator to the opposite corner and back to the starting point. IN WHAT ORDER SHOULD MY CUSTOMERS APPLY TIMEWISE® TARGETED-ACTION™ EYE REVITALIZER? It should be applied in the morning and evening after moisturizer and before any other eye products. WHAT IS THE SCENT THAT YOUR CUSTOMERS MIGHT NOTICE WHEN USING THE PRODUCT? TimeWise® Targeted-Action™ Eye Revitalizer contains an orange extract that provides antioxidants, which minimize cell damage by neutralizing free radicals. This extract produces the citrus scent (not fragranced) your customers may detect. The scent neutralizes quickly and does not linger on the skin. HOW OFTEN CAN YOU EXPECT YOUR CUSTOMERS TO REORDER? Based on the recommended usage of twice daily, TimeWise® Targeted-Action™ Eye Revitalizer will last approximately 2.5 months for the average user.

Time Wise® Age-Fighting Eye Cream: This is a lightweight moisturizer. People with oily skin may prefer this product to the Time Wise® Firming Eye Cream. Personally, I use both, but I put the Firming Eye Cream on first and then add Age-Fighting. I get dryness on my lids. Odd, I know, but the Age-Fighting Eye Cream helps with that a lot.

Here is what you’ll find on InTouch about this product:

TimeWise® Age-Fighting Eye Cream

In a clinical study conducted by an independent laboratory, nine out of 10 women saw younger-looking skin with less-noticeable wrinkles after eight weeks of continued use.What’s the buzz in the marketplace? Consumers are looking for moisturizers that target the delicate skin around the eyes to fight or delay the signs of aging.Who are your customers? TimeWise® Age-Fighting Eye Cream was formulated for anyone who wants to fight the signs of aging around the eyes.How does it work? TimeWise® Age-Fighting Eye Cream contains ingredients that give immediate and long-term benefits to reduce the signs of aging in the delicate eye area. It contains: •   the same collagen-stimulating peptide found in TimeWise® Night Solution.       •   light-diffusing ingredients to brighten the skin under the eyes.       •   natural, vegetable-derived skin conditioners that bind water to the skin to hydrate and plump, making the skin look and feel softer, smoother, more moisturized. How is different from other eye creams on the market? Many eye creams claim to “do it all,” but deliver only part of the promise. TimeWise® Age-Fighting Eye Cream delivers strongly on every claim: Minimizes the appearance of fine lines and wrinkles and improves skin’s softness and smoothness. When should my customers use TimeWise Age-Fighting Eye Cream? TimeWise® Age- Fighting Eye Cream can be used both day and night. Or some customers may choose to use the lightweight TimeWise® Age-Fighting Eye Cream in the morning and the thicker-consistency TimeWise® Firming Eye Cream at night. How often can you expect your customers to reorder? Based on recommended usage (twice daily), TimeWise® Age-Fighting Eye Cream lasts approximately three months for the average user.

Time Wise® Firming Eye Cream: This is a thicker formula than Age-Fighting. People with drier skin may like this better. One way you may advise customers to use this is at night only as it is heavier and use Age-Fighting during the day. I use both. Perhaps my combination schizophrenic skin enables me to enjoy the use of both creams simultaneously.

From InTouch:

TimeWise® Firming Eye Cream

Just imagine a luxuriously rich eye cream so advanced it improves firmness, brightens, provides intense moisturization, plus minimizes fine lines and wrinkles. TimeWise® Firming Eye Cream delivers more benefits for younger-looking eyes.What’s the buzz in the marketplace? Women are looking for age-fighting products that do more than just fight fine lines and wrinkles. Mary Kay offers TimeWise® Firming Eye Cream to provide your customers with a broader range of the anti-aging benefits they want.Who are your customers? TimeWise® Firming Eye Cream was developed for women who want a product that can deliver firming, brightening and intense moisturization benefits for the delicate skin around the eyes.How does TimeWise® Firming Eye Cream work? As the skin ages, it loses moisture and becomes dry and porous. This weakens the natural barrier your skin has to guard against free radical and environmental damage. TimeWise® Firming Eye Cream works to better protect the skin around the delicate eye area while it counteracts this damage. The result is improved firmness, brighter appearance and intense moisturization. •   The combined power of a collagen-enhancing peptide duo works to build/restore the supporting structure to revitalize cells for firmer skin.       •   Soothing botanical extracts and brightening agents are employed to condition and prepare the skin for moisturization resulting in a more even skin tone. What makes TimeWise® Firming Eye Cream different from the TimeWise® Age-Fighting Eye Cream? Now your customers can choose the benefits they need based on their age and skin type. TimeWise® Age-Fighting Eye Cream is a lightweight, age-fighting eye cream that minimizes the appearance of fine lines and wrinkles. TimeWise® Firming Eye Cream is a thicker eye cream that increases firmness, brightens and provides intense moisturization for the delicate skin around the eyes, plus reduces the appearance of fine lines and wrinkles. When should my customers use TimeWise® Firming Eye Cream? TimeWise® Firming Eye Cream can be used both day and night. Or some customers may choose to use the lightweight TimeWise® Age-Fighting Eye Cream in the morning and the thicker-consistency TimeWise® Firming Eye Cream at night. How often can you expect your customers to reorder? With an average use-up rate of four months when used once a day and two months when used twice a day, TimeWise® Firming Eye Cream can help you establish loyal customers by giving you a great reason to follow up.

Indulge Soothing Eye Gel: InTouch doesn’t have a whole lot to say on this product. Basically, it cools and soothes tired, puffy eyes through the use of botanicals including cucumber extract. I tell my customers this is the equivalent of placing cucumber slices over the eyes without looking silly. Also, this is my product of choice after tweezing my eye brows.

I hope this is helpful information. The new Product Knowledge Guide on InTouch is an excellent resource. I, for one, have always struggled with the differences in these eye creams. I usually give my customers a sample of each and tell them to go with the one that feels better to them. InTouch is an incredible resource for product information (DUH!) and sales tips. If anyone has more to add, feel free, please!

Tags: Cosmetics, Eye Cream, Know Your Product, Skin Care