Make Them Feel Important

• June 27th, 2007
• No Comments

I like this article. Where I work during the day, they are always stressing “world class service.” This concept is touched upon in here. This article stresses, “People don’t care how much I know until they know how much I care.” I’ve heard this statement over and over again in Mary Kay. It applies all the time.

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Column By Jim Stovall

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The Little Things

We are all rushed and crunched for time in our world today;

therefore, anything you choose to do should be done with

your best effort or not at all. With so many

responsibilities and opportunities before each of us daily,

there is no time nor reason to be mediocre at anything.

Everyone understands the urgency of performing well in the

tasks they consider to be “big things,” but they too often

overlook matters they consider to be “little things.”

If you really analyze the areas of your life, either

personally or professionally, that you consider to be “big

things,” you will find, if you look closely enough, that

they are nothing more than a series or group of “little

things.”

You may run the best, most efficient business operation ever

known to mankind, but if your people don’t answer the phone

politely and professionally, or if they don’t invest the

time and energy to simply get people’s names right, you are

wasting your time.

Our most precious possession is our name. One of the

elements that distinguishes world class service from

standard service–whether it be business, dining, hotel,

transportation, etc.–is that the world class professionals

greet you politely, energetically, and use your name

correctly.

There is a certain group of business “experts” who believes

that in order to be successful we must practice

intimidation. While I disagree with this philosophy, there

is an amazing learning opportunity for us all within these

intimidation theories.

These adversarial intimidators would tell you that the best

way to “put someone down” or try to establish your own

superiority is simply to mispronounce or misuse their name.

The most amazing, thoughtful, meaningful, and significant

message can be diminished by a simple typographical error.

No matter how profound the words on the page may be, if they

contain sloppy errors, you may as well stamp the words in

bright red across the top of the page: “I really don’t care

very much about this.”

You’ve heard it said countless times, but it is as true

today as the first time you heard it. People don’t care how

much you know until they know how much you care. If you want

to show people how much you care, pay attention to the

little things, and you will find the big things take care of

themselves.

As you go through your day today, do everything as if it

alone will make the difference between success and failure.

You will find that it does.

Today’s the day!

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Tags: Customer Service, People Management, Positive Attitude